Willie Nile – American Ride (Mgt, Consulting)

Concrete Entertainment quarterbacked efforts surrounding the release and marketing of WIllie’s American Ride, including:

building and executing a Pledge Music campaign that grossed over $50,000
securing record deal with Sony Music distributed label, Loud & Proud Records
overseeing recording, sales, legal, marketing, promotion, publicity, graphic, production, advertising, online efforts
spearheading album’s release campaign that caused the album to enter Billboard’s Heatseeker Chart at #1. Album garnered
receiving over 150 stellar reviews and landed on over 20 critic’s “best of 2013” year end listings
quadrupling Soundscan sales over previous album release
securing national touring agency, Flemming Artists
securing endorsement with Stitch’s brand of mens clothing. Oversaw charity partnership promotion with Light of Day Foundation
overseeing production of music video for “Sunrise in New York City” and filming of album release concert at Highline Ballroom
coordinating numerous in-store appearances and signings for release of record
securing and oversaw merchandising deal and spearheaded and ran web retail store efforts
securing licenses for artist’s first three major label releases on artist’s behalf