Client:Loud & Proud Records
Date:February 16, 2014

Willie Nile – American Ride (Mgt, Consulting)

Concrete Entertainment quarterbacked efforts surrounding the release and marketing of WIllie’s American Ride, including:
  • building and executing a Pledge Music campaign that grossed over $50,000
  • securing record deal with Sony Music distributed label, Loud & Proud Records
  • overseeing recording, sales, legal, marketing, promotion, publicity, graphic, production, advertising, online efforts
  • spearheading album’s release campaign that caused the album to enter Billboard’s Heatseeker Chart at #1.  Album garnered
  • receiving over 150 stellar reviews and landed on over 20 critic’s “best of 2013” year end listings
  • quadrupling Soundscan sales over previous album release
  • securing national touring agency, Flemming Artists
  • securing endorsement with Stitch’s brand of mens clothing.  Oversaw charity partnership promotion with Light of Day Foundation
  • overseeing production of music video for “Sunrise in New York City” and filming of album release concert at Highline Ballroom
  • coordinating numerous in-store appearances and signings for release of record
  • securing and oversaw merchandising deal and spearheaded and ran web retail store efforts
  • securing licenses for artist’s first three major label releases on artist’s behalf