Date:February 17, 2014

Bruce Springsteen – High Hopes (TV)

Concrete/TEC created and executed the TV ad campaign for the legendary rocker’s 18th studio album which entered the Billboard charts at #1. Concrete Marketing last performed marketing services for The Boss for his 2002 release, The Rising, which entered the BB charts at #1 with sales of over 500,000 units, reached double platinum sales status and won the Grammy in 2003 for Best Rock Album.