Date:February 15, 2014


Concrete Entertainment consults for this loyalty reward platform with partnerships such as Citibank, United Airlines, Marriott Hotels, Coca-Cola and J.C. Penny with their music industry initiatives.  Concrete was responsible for:
  • securing favorable distribution deals and helps maintains these deals with Universal Music Group, Sony Music, Warner Music  Group, E1 Entertainment and various A2IM members comprising 85% of the music industry in the USA and Canada
  • negotiating promotions with label partner artists like Jimmy Buffett (Mailboat Records) and Jennifer Lopez (Epic Records)
  • negotiating favorable sales chart licensing deal with Nielsen Soundscan
  • advising as needed on all music business related dealings