Through our StripJoints Music DJ Pool, Gentlemen club DJs were offered Rachele Royale’s track “R U Chicken” before available anywhere else. The campaign included extensive social media engagement, postings, email blasts, trade magazine/website interviews, and banner advertising through the adult night-club industry websites and blogs. The track and album was produced by Mutt Lange (Def Leppard, AC/DC, Shania Twain) and Rachelle is represented by Q-Prime Management.