Concrete/TEC executed the TV, Radio and Digital Marketing campaigns for AC/DC’s release of “Rock or Bust”. StripJoints Music exclusively distributed the track “Hard Candy” to adult night club DJs a week before the album release.
Concrete/TEC created and executed the TV ad campaign for the legendary rocker’s 18th studio album which entered the Billboard charts at #1. Concrete Marketing last performed marketing services for The Boss for his 2002 release, The Rising, which entered the BB charts at #1 with