The US non-alcoholic beverage industry has not had a unique product since the introduction of Red Bull in 1997. Strategies are currently being constructed to market this drink to the trendy night club industry as a drink/mixer and at the same time marketed to a more mainstream consumer as a sensory enhancement drink. Orders are being finalized for China, UK and Israel and distributors are presently being solicited in the adult retail industry. We anticipate an official launch in late spring/summer of 2015.
