This particular photo shows the ad on page C7 of The Times, though Scott speculated that it may also appear in other parts of the newspaper. The ad was placed by CBS Films to promote Inside Llewyn Davis, a comedy-drama film that follows a week in the life of a young folk singer in the early 1960s.
It is interesting to note that the tweet was from New York Times film critic A.O. Scott who seemed baffled to find his positive tweet about Inside Llewyn Davis inside his own publication. In tweets throughout Saturday, Scott called the ad “a bit of a surprise” and said he was “a little freaked out.”
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