Beyoncé Uses Only Word Of Mouth To Market Surprise New Album



…the immutable lesson for marketers is that in our advertising- and promotion-drenched world, word of mouth is still the most effective form of marketing. Now that Facebook, Twitter, and Instagram are so pervasive, social media has become word-of-mouth jet streams where news of the unexpected spreads from person to person nearly instantly. Smart marketers are leveraging the power of people and their social presence to get the word out on new products and services.

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