Date:August 28, 2013

Joe Grushecky – Somewhere East of Eden (Mgt, Consulting)

Concrete Marketing quarterbacked efforts surrounding the release and marketing of Joe’s Somewhere East of Eden, including:

  • building and executing a Pledge Music campaign that grossed over $25,000
  • overseeing Joe’s deal with Warner Bros Nashville Records
  • overseeing ¬†sales, marketing, publicity, graphic designs, production, advertising, online efforts
  • more than doubled Soundscan sales over previous album release
  • securing a performance and appearance on the Artie Lange show