Joe Grushecky – Somewhere East of Eden (Mgt, Consulting)

Concrete Marketing quarterbacked efforts surrounding the release and marketing of Joe’s Somewhere East of Eden, including:

building and executing a Pledge Music campaign that grossed over $25,000
overseeing Joe’s deal with Warner Bros Nashville Records
overseeing sales, marketing, publicity, graphic designs, production, advertising, online efforts
more than doubled Soundscan sales over previous album release
securing a performance and appearance on the Artie Lange show