Eminem’s ‘Monster’ Posts Biggest Sales Week Yet

  In its ninth week atop Hot R&B/Hip-Hop Songs, Eminem’s “The Monster” takes home Digital Gainer honors thanks to a 123% increase to 433,000 downloads, its best week yet according to Nielsen SoundScan. The most recent tracking   week ending on Dec. 29. Read full

CBS Films Takes Out Full-Page ‘NYT’ Ad Featuring a Single Tweet

A full-page ad in Saturday’s edition of The New York Times included the image of a single tweet that promoted the film Inside Llewyn Davis ahead of next Sunday’s Golden Globe Awards. This particular photo shows the ad on page C7 of The Times, though Scott speculated that i

Willie Nile Performs on the Artie Lange Show!

Willie Nile’s performance of Holy War and This Is Out Time on the Artie Lange Show    

Beyoncé Uses Only Word Of Mouth To Market Surprise New Album

  …the immutable lesson for marketers is that in our advertising- and promotion-drenched world, word of mouth is still the most effective form of marketing. Now that Facebook, Twitter, and Instagram are so pervasive, social media has become word-of-mouth jet streams where n