Concrete Marketing has been serving the marketing, promotional, informational, and production needs for the entertainment and related industries for over 30 years.
In its ninth week atop Hot R&B/Hip-Hop Songs, Eminem’s “The Monster” takes home Digital Gainer honors thanks to a 123% increase to 433,000 downloads, its best week yet according to Nielsen SoundScan. The most recent tracking week ending on Dec. 29. Read full
A full-page ad in Saturday’s edition of The New York Times included the image of a single tweet that promoted the film Inside Llewyn Davis ahead of next Sunday’s Golden Globe Awards. This particular photo shows the ad on page C7 of The Times, though Scott speculated that i
…the immutable lesson for marketers is that in our advertising- and promotion-drenched world, word of mouth is still the most effective form of marketing. Now that Facebook, Twitter, and Instagram are so pervasive, social media has become word-of-mouth jet streams where n
