Media Planning & Buying Services


For over 6 years Concrete has been partnered with TEC Direct Media to create the music industry’s fastest growing media agency. We are the #1 provider of music based advertising for MTV, MTV2, and FUSE and top providers to many other network and cable outlets. We provide our clients with innovative campaigns that maximize their media budgets by utilizing “alternative” buying methods. These methods deliver all the flexibility and predetermined placement of “general advertising” buying and all the cost savings of “direct response” buying.

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Media Buying and Planning Clients

AC/DC – “Rock or Bust” (Media Planning, SJ)

Concrete/TEC executed the TV, Radio and Digital Marketing campaigns for AC/DC’s release of 
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The Zombie Horror Picture Show Hits # 1

Congratulations to Concrete client Rob Zombie on the #1 live concert film in the COUNTRY with The  Z
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Rick Ross – Mastermind (TV, SJ)

Concrete/TEC created and executed a TV plan for the release. Multiple tracks were included in our St
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Pharrell Williams – “Happy” (TV)

Concrete/TEC created and executed the TV ad campaign for Pharrell Williams’ Happy which reache
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Bruce Springsteen – High Hopes (TV)

Concrete/TEC created and executed the TV ad campaign for the legendary rocker’s 18th studio al
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Eminem – MMLP2 (TV/Outdoor)

Concrete/TEC executed the TV campaign for Eminem’s release. We also secured some outdoor adver
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