Rick Ross Scores Another #1 Album With Mastermind

The album was released on March 3, one day ahead of its planned drop date, and that clearly wasn’t a bad move.  Concrete/TEC Direct are proud to be part of launch of this project by creating and executing the TV advertising campaign, and promoting several tracks off the album in our S

Oscars 2014: Pharrell Williams Gets ‘Happy’ With Jamie Foxx, Meryl Streep

Pharrell Williams rocked out to “Happy” at the Oscars on Sunday, during which he went into the audience to shimmy — literally — with Lupita Nyong’o, Meryl Streep and Amy Adams in the front row. With a black version of his now-signatureVivienne Westwood ha

ScHoolboy Q’s ‘Oxymoron’ Debuts at No. 1 On Billboard 200 Albums Chart

As forecast, ScHoolboy Q’s major-label debut,”Oxymoron,” bows at No. 1 on the Billboard 200, selling 139,000 copies in the week ending March 2, according to Nielsen SoundScan. Signed to Top Dawg Entertainment, the new album is ScHoolboy Q’s first in a joint-ven

Willie Nile donates his Stitch’s Jeans to Light of Day foundation

  “I think that for the fan and the supporter of the Light of Day and someone who likes a great pair of jeans, it’s a wonderful option to support the cause,” said Light of Day promoter and co-founder Tony Pallagrosi. Read full article here

Willie Nile and Bruce Springsteen perform at Light of Day Foundation!

  Read Rolling Stone article here    

Eminem’s ‘Monster’ Posts Biggest Sales Week Yet

  In its ninth week atop Hot R&B/Hip-Hop Songs, Eminem’s “The Monster” takes home Digital Gainer honors thanks to a 123% increase to 433,000 downloads, its best week yet according to Nielsen SoundScan. The most recent tracking   week ending on Dec. 29. Read full

CBS Films Takes Out Full-Page ‘NYT’ Ad Featuring a Single Tweet

A full-page ad in Saturday’s edition of The New York Times included the image of a single tweet that promoted the film Inside Llewyn Davis ahead of next Sunday’s Golden Globe Awards. This particular photo shows the ad on page C7 of The Times, though Scott speculated that i

Willie Nile Performs on the Artie Lange Show!

Willie Nile’s performance of Holy War and This Is Out Time on the Artie Lange Show    

Beyoncé Uses Only Word Of Mouth To Market Surprise New Album

  …the immutable lesson for marketers is that in our advertising- and promotion-drenched world, word of mouth is still the most effective form of marketing. Now that Facebook, Twitter, and Instagram are so pervasive, social media has become word-of-mouth jet streams where n


T.J. MARTELL FOUNDATION HONORS PATRICK MATA AND ROBIN QUIVERS AT WORLD TOUR OF WINE EVENT Gourmet Dinner and Rare Wine Tasting Raises Over $160,000 for Leukemia, Cancer and AIDS Research  The T.J. Martell Foundation celebrated its annual World Tour of Wine dinner on November 14th hono