The US non-alcoholic beverage industry has not had a unique product since the introduction of Red Bull in 1997.  Strategies are currently being constructed to market this drink to the trendy night club industry as a drink/mixer and at the same time marketed to a more mainstream consum

Bonnaroo, a music and arts festival in Manchester, TN, will be screening the first three episodes of the show at their Cinema Tent on June 13, 2015 with a cast member Q&A. Sex&Drugs&Rock&Roll, created by and starring Denis Leary, will air on FX on Thursdays at 10 PM e/

James Taylor will be releasing his first collection of new material since 2002 on June 16th, called Before This World. Concrete helped with the performing, media planning and buying for this campaign.

  Record Of The Year: “Blurred Lines” — Robin Thicke Featuring T.I. & Pharrell Williams  Best New Artist: Kendrick Lamar Best Traditional Pop Vocal Album:  Michael Bublé Media Planning   Best Dance Recording: Zedd Best Rock Performance: Led Zeppelin Best Rock Albu

Eminem’s ‘Marshall Mathers LP 2’ Scores Second-Biggest Debut of Year It’s official: Eminem’s new album, “The Marshall Mathers LP 2,” debuts at No. 1 on the Billboard 200 chart with the second-largest sales week of the year. The set, which was

George Strait, Blake Shelton and Taylor Swift Shine at CMA Awards The 47th Annual Country Music Association Awards were held Wednesday on a rainy night in Nashville, but despite the weather, the spirit of the artists and fans was high as Music City held court for all the world to see.

Concrete/TEC Direct connect Sony Nashville with Nashville Airport security bin promotion.  Full article here. We have availabilities at LAX and Miami airports as well. Call us for details. Marketing: Sony’s Shoe-Ins  If you’ve flown out of Nashville International Airport (BNA) in the 

Willie Nile, American Ride (River House/Loud & Proud Records): This veteran singer/songwriter is a journeyman in the most honorable sense of the word, a man true to his musical roots and vision, and devoted to following wherever it takes him, from his hometown Buffalo to the stree

As his PledgeMusic campaign recently topped 200% of his original goal, Joe Grushecky posted this update: “Thanks to all your support we have been able to bring in our own press person, Chip Ruggieri, who has worked with artists like Neil Young, Little Feat, Lynyrd Skynyrd, Thin

The death of Slayer’s Jeff Hanneman was announced just hours before Revolver Magazine’s 2013 Golden Gods Awards, so it certainly cast a somber pall over the proceedings. But just as with the tragic deaths of “Dimebag” Darrell Abbott, Ronnie James Dio, Slipknot&